Why Targeting Both Gen Z and Millennials With the Same Marketing Won’t Work
We know that both Millennials and Gen Zers are technically savvy having grown up with the internet. However, this key similarity doesn’t mean that...
W3 Updates
How the Push for Transparency is Shaping Marketing
Back in 2008, we witnessed a global economic crash which shook the world. Plenty of us felt the impact personally whether that was through...
GDPR: What Does it Mean for Businesses?
As of 28th May 2018, a digital privacy regulation will be implemented. The General Data Protection Regulation or GDPR will standardise the various EU...
Will Instagram Stories Kill Snapchat?
Back in 2016 Mark Zuckerberg announced the launch of Instagram Stories and Snapchat’s fate has been debated ever since. After the instant messaging app...
5 Things You Need to Know About Content Marketing
It’s that time of year again when you’re probably thinking up new and original ideas for your content marketing strategy. However, as a field...
How to boost your Instagram following
Six in ten online adults now have an Instagram account and the platform has a total of 700 million users (400 million of which...
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