Best Practices for Creating Blog Images

Did you know that your readers are more likely to remember the information you share with them if your blog contains captivating images? It’s true.

Most companies have now realised that content marketing should be a huge part of their marketing budget, it drives results from a conversion perspective as well as an SEO perspective, making it a no-brainer.

In fact, blogs with powerful images have an information retention rate of 65 % compared to a 10 % retention rate for blogs without images. For a business that is looking to connect with its target audience, this is a statistic that should never be ignored.

But how do you choose images that will resonate with your viewers? How do you ensure that your blog photos are memorable enough to warm your audience and move them along the buying cycle?

In this article, we share the three things you should always do when selecting images for your blog.

1. Focus on Faces

Attractive photo editor working on computer in a modern office

Images with faces get 30 per cent more likes on Instagram than photos that do not show a face. The reason? Our brains develop from the time we are an infant to recognise facial features and understand visual cues. The impact isn’t limited to just Instagram, either. Posts on Facebook that contain photos with human faces receive 2.3X more engagement than those that do not.

With this knowledge in hand, how can you pick photos that contain human faces but also directly relate to your topic?

First, make sure your image contains a person, but also some type of visual representation of what it is you are trying to market. For example, if you are a carpet cleaning company, you could choose this photo:

While the woman is certainly smiling and the viewer is drawn to the subject’s face, the image doesn’t really convey what product or service you are promoting. It is very generic, and could represent anything from a toothpaste company to a women’s line of beauty products.

A more appropriate image to use would be the below photo:

In this picture, the woman’s happy smile is still equally as magnetic, but she is also laying on fresh, clean carpet – the product you are trying to sell! When looking for images of people, consider both the face of the subject, but also their environment.

2. Do More Than The Minimum

As wonderful as it is to think every person who visits your article or blog post will read every word, it just isn’t the case. Internet users scan content, looking for the informational gems that most appeal to them. On average, only 28 per cent of your written content will be consumed by the reader.

One way to combat scrolling is to format your articles well, using pull-quotes, bullet lists, and sub-headings to break up content and make it more reader-friendly.

Another way? Use more than one photo! It sounds simple, but you’d be surprised how many bloggers fail to do this.

Include photos throughout your blog. Try finding an appropriate photo to go with each item on a list, or with each distinct section of your article. Create more impact by turning important statistics into infographics or charts that more clearly represent the data. Include funny memes to help readers relate to topics they find funny or amusing. The more chances you give your readers to see the information be brought to life in the form of an image, graphic or other visual format, the more your content will be remembered and acted upon!

3. Never Neglect Resolution

Will instagram stories kill snapchat?

Even if you find the perfect photo to include in your blog, the impact will be lost if the photo appears pixelated or blurry when it is shared online. Having the correct resolution is extremely important.

A great rule of thumb is to always save or download the highest resolution version of an image. You can always resize the photo post-download to be smaller, but you can not blow up a small image to make it bigger again.

Once you’ve downloaded the largest file size image you can find, open an online image editor like Design Wizard, and resize the image to the dimensions you need.

For example, if you will be sharing the article on Twitter, the image size for your feature photo should be 1024 pixels wide x 512 pixels high.

If you typically download your images from a stock photo website like Shutterstock or Bigstock, you can clearly see the various sizing options available to you when you click on a photo. They usually appear to the right-hand side of the photo you’ve selected.

If you are finding photos on Google, you’ll want to use the Tool tab under the Images section to select the image size you are looking for, as demonstrated in the screenshot below.

By meeting these three criteria, you will be well on your way to selecting photos that increase your blog engagement and attract more traffic.

Michelle is the Marketing Associate at Design Wizard. She spent four years studying Media Studies in Dublin Institute of Technology before completing her Master’s Degree in Marketing and Management in University College Cork.

She’s delighted to work with such an exciting design software company and is eager to help Design Wizard continue to grow. Michelle is a dog lover. She enjoys going on hikes with her four-legged friend, travelling and going to the cinema (mainly for the treats).

Seb runs the W3 Cafe blog as well as his web design and digital marketing agency, Imaginaire Digital.

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